Design: 2nd Ave Dental

Project Overview: Second Ave Dental is a design case study that uses Gestalt concepts, colour theory, and design heuristics to successfully create the frontend of a website for a mock dental client.

Objectives

1. Wireframe design concepts iteratively to determine layout, components, and information architecture.
2. From the best of the wireframes, create high fidelity prototypes with colours that embody the client’s characteristics.
3. Implement the prototypes, using Javascript where necessary to create a more immersive user experience.

Features

1. Easy to navigate:

• The navigation avoids deep hierarchies and long pathways so that the user can easily explore the site, allowing freedom and control.

2. Calming and professional colours:

• Colours were carefully chosen to exemplify the client’s desire to showcase their clean, modern, and inviting clinic.
• Soft white, shades of sky blue, and muted coral are used to create an accessible and complementary colour pallette.

3. Usability and minimalist design:

• Iconography was carefully chosen and labelled to accomodate users with ranging eyesight and reading abilities.
• Clear defaults were used within forms to help prevent user input error.
• No more information than needed is present on each page to prevent cognitive overload of the user.

Technology Stack

• Frontend: HTML, CSS, and JavaScript.
• Wireframes: Balsamiq.